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var new_contact = { "First name": "John", //Replace with first name of the user "Last name": "Doe", //Replace with last name of the user "Email": "john.doe@example.com", //Replace with email of the user "Alternate contact number": "98765432", //Replace with a custom field "company": { "Name": "Example.com", //Replace with company name "Website": "www.example.com" //Replace with website of company } }; var identifier = "john.doe@example.com"; fwcrm.identify(identifier, new\_contact);